• Pharmacies and drugstores
• pharmaceutical wholesalers
• others (healthcare professionals)
• Retail
• E-Commerce

• Excellent market knowledge and in-depth understanding of the OTC, retail and e-commerce channels
• Sound and long-standing experience in marketing and sales
• Well-established, consolidated relationships with 95% of all relevant groupings and chains in the OTC segment
• Experienced field staff with excellent customer relationships that cover 99% of the OTC market
• Category management on key account level
• Product-visibility-contracts with independent pharmacies at field staff level
• Contractual agreements regarding trade marketing activities (including display promotions) with all key accounts
• Product training and sponsored topic-specific advanced training for healthcare professionals at national level
• Target group-specific visit frequencies that are defined annually
• Support of an OTC customer portfolio of approximately 2500 customers with on average of 4–5 field staff visits per day
• Full visit documentation in our CRM system
• Clearly defined sales targets measured on a monthly basis and modified where necessary with targeted corrective actions.

Contact

Our marketing department is made up of experienced product managers with solid OTC expertise. They utilise the entire range of modern marketing tools and employ these specifically to deliver sustainable brand success. At the same time, they act as central, trusted contacts and point of contact to our suppliers.

• Comprehensive brand and product support (portfolio management)
• Regular market and competitor analysis
• Strategic and operational marketing planning including media planning tailored to the product life cycle
• Development of digital and print advertising for healthcare professionals and consumers
• Category management
• Definition and implementation of trade marketing activities (including advertising and promotional materials as well as displays)
• Organisation and execution of trade fairs, events and exhibitions as well as sampling and sponsorship activities

In the Business Development department, we follow a clearly defined and structured process. Our business development funnel ensures that projects are analysed and assessed systematically, in a focused and sound manner. This ensures that only the most promising new brands and products are successfully launched.

• Ensure long-term profitable and sustainable growth
• Develop a strong, future-proof OTC pipeline
• Reduce flop risks through a structured decision-making process
• Focus on the defined product categories and, consequently, on our core competencies
• Create a clear, transparent, and comprehensible basis for decision-making
• Create a high level of trust among all stakeholders

Our brand portfolio is focused specifically on existing product categories which we will strategically develop and in which our core competencies are anchored.

• Rest and well-being
• Healing
• Mother and child
• Oral care
• Sports

Quality and regulatory services

We offer comprehensive quality and regulatory services to ensure the statutory, regulatory and quality compliance of medicinal products, medical devices, cosmetics and dietary supplements.

Based on an established quality management system, we ensure compliance with all relevant requirements in accordance with the Therapeutic Products Act (HMG), Ordinance on Licensing Medicinal Products (AMBV) and GMP, GDP guidelines and the Federal Act on Foodstuffs and Utility Articles (LMG) along the entire product life cycle. Our services include the control of and responsibility for all quality-related processes, including deviation and complaint management, change control, CAPA management, supplier qualification, quality risk management as well as the organisation and implementation of recalls, quarantines and releases. We also ensure the regulatory marketability of products for the Swiss market, including registrations, product quality reviews, vigilance and pharmacovigilance activities and official notifications.

As the central point of contact to authorities, customers and partners, we also monitor advertising and communications collateral, test ingredients and verify market conformity, qualify logistics and transport processes, and conduct audits, self-inspections and GxP training courses. Through clearly defined decision-making and documentation processes, we create transparency, compliance, and a high level of product safety.